Jay Bian · B2B Digital Commerce, Marketing & Change Leader
Also known as Junjie Bian. I am a B2B digital commerce, marketing and change leader who
has driven B2B transformation across Hong Kong, Paris, Munich and Shanghai. Hilti alumni,
now co-founder of Exlora Group. I turn strategy, change and AI into channels that
compound and revenue that shows up.
Contact: bianjunjie1007@gmail.com ·
LinkedIn
Selected work
- Markswell: I led brand strategy and go-to-market for a Chinese school-uniform manufacturer's international launch, rebranded from Xiaohaha to Markswell.
- MasBattery: a power-bank rental brand for theme parks, water parks and venues in Spain, an Exlora Group venture I built from zero to live stations.
- Exlora Group: the company I co-founded: a cross-border growth partner between China and Europe, from sourcing and branding to market entry, compliance and consulting, operated by a multi-agent AI model.
- Hilti North Asia, digital commercial business: I led the remote sales teams that generated CHF 18M in net sales in 2025 and managed the CHF 54M corporate web channel.
- Hilti Paris, global digital transformation: I led the change, communications and sales-enablement program behind Hilti's global digital marketing transformation, the bridge that turned strategy into adoption in the field.
- Hilti Munich, Pixlee UGC launch: I was product owner for Hilti's Pixlee UGC platform launch: the shift from polished brand content to real user content worldwide.
- Rebecca Fashion: creative direction and visual storytelling for Rebecca Fashion, a cross-border hair and beauty brand, one of my MeetSocial clients.
- Central Studios: I revitalised the digital and brand presence of a luxury fashion and photography production studio.