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Hilti Global (Paris)
Help sales use digital leads. Help teams work towards shared goals.
I led the change, communications and sales-enablement program behind Hilti's global digital marketing transformation, the bridge that turned strategy into adoption in the field.
Context and role
Change Manager and Digital Transformation Project Lead at the Paris hub. The brief was to make the digital marketing transformation actually land across the 300+ global team and the regional sales force.
What I did
- Helped markets and sales adopt engagement-marketing leads in Salesforce, connecting customer signals to practical follow-up.
- Created a digital-lead adoption playbook and worked with data and market teams on contact quality, resistance and inconsistent follow-up.
- Led the WorkBoard OKR rollout across a 300+ person digital organisation, coaching teams to define shared goals and review measurable results.
- Coached more than 30 OKR coaches and change practitioners.
- Built Microsoft Stream communications and grew all-hands participation from 100 to more than 300 during COVID.
Outcomes and reporting period
Digital-lead adoption guidance, shared OKRs and better connections between global and market teams. The internal communications programme recorded NPS 60.
