Jay Bian 卞俊杰 中文
Go-global marketing for Chinese companies

Help overseas buyers understand your product, trust your company and enquire more easily.

I work with Chinese companies that already sell abroad. I build websites and product pages overseas buyers understand, social media content, short videos and ad campaigns. We start with one product family, you see the result in 10 working days, and I deliver everything personally.

CHF 54M Hilti North Asia web channel I managed in 2025
3 languages on a European brand site built from zero
Fully remote Tencent Meeting, Zoom or Teams
The problem

After meeting you at a fair or on a platform, an overseas buyer searches your company name. Many enquiries die right there.

Buyers judge the product by the page first. If the page is unclear, the next click goes to a competitor.

Unclear

The product is hard to understand

Stiff spec translations and no use cases. The buyer cannot see what the product does for their business.

Unproven

The company looks unproven

A template site, no shipped projects, certifications you hold but never show. The buyer cannot tell a factory from a trader.

Hard to reach

Enquiring is awkward

No form, a shared inbox nobody reads, or a detour back to a B2B marketplace. Every extra step loses buyers.

Featured industries

Featured industries. Every Chinese company going global is welcome.

B2B manufacturing and industrialSmart hardwareSoftware and SaaSBrands and consumer goods

Services: websites and product pages · social media on LinkedIn, Instagram, Facebook and TikTok · media buying on Google, Meta, LinkedIn and TikTok · short video · SEO and AI search · sales materials

A good fit

  • You already export or have overseas distributors, and want more serious overseas enquiries
  • You recently exhibited, launched a product, or are recruiting distributors
  • Someone on your team answers English enquiries or trial requests within 24 hours
  • One contact can approve content and supply product facts

Not a fit yet

  • You have not exported yet and need a first overseas customer
  • You only need a low-cost website template
  • You want guaranteed rankings or enquiry numbers
A · 10-Day Enquiry Sprint

One product family, one target market, 10 working days.

The sprint has two jobs. It shows on a real product that a clear page helps overseas buyers understand faster and enquire more readily. It also lets you judge, at small cost, whether working with me is easy and worth continuing. Your own time adds up to about 3 hours.

¥8,800one-off

3 founding seats left: ¥5,800 in return for an anonymised case study at 90 days. Same scope.

  • 50% to start, 50% before launch
  • Not live by working day 10 after materials arrive: the second half is waived
  • Unhappy with the day-7 draft: stop and pay only the deposit
Use-case headlineWhere the product is used and what it solves, for whom
1
Key specs tableThe specs buyers actually compare, in clean English
2
Product videosTwo videos under 30 seconds, built from your real product footage3
ProofCertifications you hold, countries shipped to, project photos4
Enquiry routeA form that reaches a named person, tested before launch5
Illustration: the five parts of the product page at the end of the sprint.

What is included

  1. Buyer researchA 60-minute kickoff. Three of your real past enquiries reviewed. Two competitors analysed, at least one local to your target market. Your current page scored against the 20 questions overseas buyers ask before buying.
  2. One English product-family pageUp to 3 models. Use cases, specs in your target market's standards, compatibility, certificates you hold, service and spare parts, MOQ and lead time, shipped projects, and 8 buyer FAQs. For software, one product page with a free trial or demo booking instead of an enquiry form.
  3. Visual assetsTwo videos under 30 seconds, in vertical and horizontal. Three venue scene images. All built from your real product photos, with no invented specs.
  4. Launch and trackingA five-field enquiry form that reaches a named person, with an English auto-reply. Structured data. Submitted to Google and Bing. Search Console and GA4 in your company's name, with enquiries tracked.
  5. Sales handoverA one-page product sheet, five English reply templates, a recorded handover call and a 90-day roadmap.

You provide

  • One contact who approves content
  • Product material: specs, photos or footage, certifications you hold
  • Website access, or a subdomain we can use

Not included

  • A full site rebuild or extra languages
  • Paid ads or on-site filming
  • Compliance advice: the page shows only certificates you hold
  • Guaranteed rankings or enquiry numbers

Done means

  • The page is live on your domain
  • A test enquiry reaches the named person within 5 minutes
  • Search Console submitted and enquiries tracked
  • The page scores 20/20 on the buyer checklist, or each gap is explained
  • All videos and images delivered, signed off in writing
Packages

Three packages. Start small.

Package B costs about one year of an Alibaba.com Gold Supplier membership. Package C costs about one year of its premium tier. Not sure which fits? Start with the free review and we decide together. New clients start on the 1st and 16th of each month. Sign by 15 December to be live before the spring fairs.

A · 10-Day Enquiry Sprint
¥8,800
Founding seats ¥5,800
10 working days
  • One English product-family page
  • 2 product videos, 3 scene images
  • Enquiry form and tracking
  • Product sheet and 5 reply templates
B · Go-Global Launch Program Recommended
¥39,800
Founding seats ¥32,800
Sprint, then 3 months
  • Everything in the sprint
  • Then 2 page upgrades or 1 new page a month
  • 8 videos, 12 social posts, 3 buyer articles in total
  • Monthly enquiry check and funnel report
  • Bonus: buyer ROI calculator, worth ¥4,800
  • No qualified enquiry in 90 days: month 4 free
C · 6-Month Growth Partnership
¥88,800
Paid over 6 months
6 months
  • New website, up to 8 pages, English plus one target-market language
  • 3 product-family pages built to the sprint standard
  • 6 months of monthly growth work
  • A distributor kit or a trade-show kit

Guarantees

  • Unhappy with the draft? Pay half. Review the draft on working day 7. If you are not satisfied, stop there, pay only the 50% deposit, and keep the research and the draft.
  • Late? The second half is waived. If the page is not live by working day 10 after materials arrive, you do not pay the rest.
  • Unhappy after the first month? Half back. Tell me within 5 working days of the first monthly report. 50% of that month is refunded, the agreement ends, and months not started are never charged.
  • No qualified enquiry in 90 days? Month 4 is free. For Package B. If no qualified overseas enquiry arrives within 90 days of launch, and you did three things, I work month 4 for free. The three things: reply to enquiries within 24 hours, approve content within 2 working days, and send the new page to at least 50 existing customers or trade-show contacts.

Conditions: one named approver, feedback within 2 working days, materials within 5 working days of kickoff. Published work and third-party costs such as ad spend, domains and hosting are not refunded.

Monthly support

After the sprint, the same method on more products and channels.

Each month centres on a real sales moment: a product launch, distributor recruitment, or the next fair. After a package, you can continue month by month at ¥12,800.

2
product page upgrades, or 1 new page
1
article answering an overseas buyer question
4
social media posts
2
short product videos

Every month also includes: an enquiry quality check, search and AI-visibility upkeep, one sales asset, a funnel report from search term to enquiry, a shared work log you can open any day, a month-end acceptance list, and 15 minutes of training in each call. Started on its own, the first term is 3 months, then monthly, with 50% of the first month back if you are not satisfied. At most 4 clients at a time. Media buying on Google, Meta, LinkedIn or TikTok can be added at ¥2,500 a month per platform, with ad spend paid by you straight to the platform.

Experience

I have run a corporate web channel and built my own European brand from zero.

Hilti North Asia digital commerce
Hilti North Asia

A CHF 54M web channel in 2025

I ran digital commerce for Hilti North Asia: revenue, eCommerce and the customer digital journey. The team delivered CHF 18M in net sales in 2025.

See the case
MasBattery brand visual
MasBattery, Spain

A European brand built from zero and live

Brand, website in Spanish, Catalan and English, local search, AI video content and social channels, all built by me.

See the case
Markswell brand cover
Markswell

Repositioning a Chinese manufacturer for international growth

Rebrand, site strategy, an English LinkedIn presence from zero, a key-account outreach SOP, and training for the in-house team.

See the case
Process

Fully remote, every step clear.

  1. Step 120-minute review callYour product, target market and current enquiries.
  2. Step 2Agree the scopePick the product family and country, pay 50%.
  3. Step 310 working daysOne consolidated review round with one approver.
  4. Step 4Launch and handoverEnquiry route tested, numbers and plan handed over.
  5. Step 5Optional monthly supportContinue only if it was worth it. No lock-in.
Questions

What people ask before starting

We already have a web agency. Why you?

I do not replace your web agency. The sprint builds one product page on your current site or a subdomain, with no rebuild. Your agency keeps the site running. I make sure overseas buyers understand it and enquire.

Can you guarantee enquiries?

No. Nobody can guarantee rankings or enquiry numbers. I guarantee delivery: the page goes live on time, the enquiry route works, and you see the numbers afterwards.

Will AI-made videos misrepresent the product?

Every video starts from your real product photos or footage. Specs and appearance follow your material, and nothing is published until you approve it.

Can we work fully remotely?

Yes. Calls run on Tencent Meeting, Zoom or Teams. Material and approvals go through email and shared files.

You work alone. Can you keep up?

I work with at most 4 clients at a time, and that cap is in the agreement. Every account and file is in your company's name and the work log is always open, so handover is easy at any point.

Who owns the site and accounts?

You do. Domain, site access, analytics accounts and final files all belong to your company.

Contact

Book a 20-minute review

Share your website and the product you want to promote. I review your pages first, then we pick a time to talk.

Used only for this conversation, never shared with third parties.