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Hilti (North Asia)
Commercial channels connecting digital demand, sales and self-service.
I managed the North Asia web channel and held regional responsibility for remote-sales performance across five markets.
Context and role
Channels Manager and Digital Business Owner, based in Hong Kong. I worked between global teams and five North Asian markets, supporting channel performance, customer coverage and the customer-facing digital journey.
What I did
- Managed the web channel, recording CHF 54M net sales in 2025.
- Held regional responsibility for remote-sales performance across five markets; the channel recorded double-digit growth during my role.
- Connected digital campaigns and marketplace acquisition with sales follow-up.
- Encouraged customer self-service for orders and repairs, bringing customer and sales feedback into the eCommerce feature pipeline.
- Built rule-based WhatsApp enquiry routing in Hong Kong and coached sales colleagues on customer journeys and digital signals.
Outcomes and reporting period
A managed web channel with CHF 54M net sales in 2025, alongside greater use of digital leads and customer self-service.
