Selected work

Commercial enablement, business operations, brand building and customer experience. Explore the work behind each.

• Hilti (North Asia)

  Commercial channels connecting digital demand, sales and self-service.

  I managed the North Asia web channel and held regional responsibility for remote-sales performance across five markets.

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• MasBattery

  From concept to live power-bank rental stations in Spain.

  MasBattery is a power-bank rental brand for theme parks, water parks and venues in Spain. An Exlora Group venture I built from zero to live stations; my co-founder in Spain now runs it day to day.

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• Markswell

  Repositioning a Chinese manufacturer for international growth.

  I led brand strategy and go-to-market for a Chinese school-uniform manufacturer's international launch, rebranded from Xiaohaha to Markswell.

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• Hilti Global (Paris)

  Help sales use digital leads. Help teams work towards shared goals.

  I led the change, communications and sales-enablement program behind Hilti's global digital marketing transformation, the bridge that turned strategy into adoption in the field.

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